For the last 3+ years, there as only been one Apple streaming device. The Apple TV (3rd Generation) has been around since 2012. It was a small upgrade over the 2nd generation device which debuted the previous year. Since 2012, there has been a plethora of new devices to compete against the widely-popular Apple TV. Amazon, Roku, Google, and almost every TV manufacturer have introduced a way to consume content over the internet. Most of them have been hit or miss, but by 2015 Amazon and Roku have cornered the market. This left a hole for consumers of the Apple ecosystem since the 3rd generation Apple TV was limited to Apple provided apps only.